About us – AVANTGARDE – Guest Management

CREATING FANS – OUR DNA

We translate brand values into stirring brand experiences. We bring campaigns to life through unique experiences and moving stories.

This is how we create lasting, emotional relationships between brands and their target groups.

Founded in 1985, Avantgarde has evolved from a unique fashion show to an event marketing agency to an international creative agency with a comprehensive full-service portfolio of creative, physical and digital services.

In 2013 the successful history of guest management began. Since that time our creative team has been growing steadily. Due to the different projects we work with a high degree of personal responsibility. Our special culture makes it possible: We stand up for each other, across locations, disciplines and career levels. We work together, because only together we are successful!
OUR STRENGTH?

Cross-unit cooperation, in which each department contributes its expertise to the concept and realization in order to create individual, customized solutions for our customers.

WE NUMBER: 10 offices in 7 countries with a total of about 500 experts working towards a common goal:
CREATING FANS.

AVANTGARDE – the leading global brand experience agency

AVANTGARDE Network

AVANTGARDE Digital

By combining creative, physical and digital resources, we produce engaging brand experiences that tell stories both big and small. Whether it involves websites, POS presentations or mobile applications, with our instinct for where the consumer journey is heading and our creative understanding of the needs of various brands, we set standards and create extraordinary brand experiences by Avantgarde that further the interests of both our client and ourselves. In doing so, we bring to life interactive projects that allow the target group to immerse itself in the world of the brand – together with its values and personality.

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361/DRX

361/DRX is a subsidiary of the world’s leading brand experience agency Avantgarde and a full service agency for Digital Reality Experiences. Following the credo “We Turn Technology Into Experience” we use augmented, mixed, virtual and cross reality technologies to create experiences beyond the limits of conventional marketing communication. We create unique und relevant content and our special expertise in social media campaigning ensures a maximum reach for our interactive and immersive experiences. This is how we generate high impact and contribute significantly to the success of brands and products.

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AddBots

Founded in 2016, addBots is a specialist in AI-based solutions for innovative and interactive experiences across different platforms. The newest member of the avant-garde family offers state-of-the-art solutions for user communication by exploiting the full potential of chatbots. The results are experiences that inspire users and turn them into true fans.

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InRadius

InRadius is a specialist for the digitalisation of brand experiences. Its development laboratory produces modern, responsive web apps, microsites and complete e-commerce and CRM solutions. Thanks to extensive project experience, the experts at InRadius know exactly which digital solutions perfectly complement the respective experience formats. This enables them to develop solutions that are fun, create added value and turn both customers and users into fans. The aim is not to replace the offline experience. Rather, the aim is to complement it with an innovative, digital experience component together with the customer.

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